Choosing equipment for catering — we don't spend too much, we get what we need
The restaurant business has been attracting aspiring entrepreneurs for decades. It's not about high profits and quick payback. Interest lies in the non-material plane. Your institution is a way of…

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How to survive in a new workplace
A new job can be associated with a lot of dizzying opportunities and hopes. However, a job change is always exciting, no matter how many times you change it —…

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Why you don't need to leave your comfort zone
As you know, "all self-improvement books boil down to the fact that a person from Miami advises a person in Magadan to get out of their comfort zone" — a…

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publications

Small companies make mistakes when they copy the strategy of large corporations

Allan DIB, author of the book “Marketing plan on one page: get new customers, earn more money, get out of the crowd”, claims that a well-thought-out marketing plan will help you build a successful business.

In his opinion, most small companies make a mistake when they rely on the strategies of large corporations. Their budgets and tasks are not the same as those of small businesses.

To please the investor, to ensure that the brand name is recognized by a wide range of consumers-all this is not necessary for managers of small companies. Continue reading

A bad head gives your hands no peace
Body language is a very important part of any communication. The position of our body and the movements that we make when communicating with someone else can spoil or distort…

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How to increase sales before the New year
Megaplan experts talk about five ways to stand out from the competition and attract more customers on the eve of the holiday. 1. Launch the new year's tariff or the…

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Five advantages of owls over larks
The lark mode is still associated with hard work and piety, while the owl mode is associated with laziness, a Bohemian lifestyle, and a tendency to excess.Despite the fact that…

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Business development on the Internet
If you want your business to be successful and profitable, you need to pay attention to such an issue as the strategy of business development on the Internet. In fact,…

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