Guerrilla marketing: features and benefits
Guerrilla marketing is one of the most effective methods of product promotion. This tool is best characterized by the expression "You don't see it, but it still exists". For the…

Continue reading →

How to survive in a new workplace
A new job can be associated with a lot of dizzying opportunities and hopes. However, a job change is always exciting, no matter how many times you change it —…

Continue reading →

Introverts in the office: rules of survival
The modern world is a world of smiling, sociable, very active in communication and leisure, physically healthy people, in which, unfortunately, there is little space for those who do not…

Continue reading →

provided

Small companies make mistakes when they copy the strategy of large corporations

Allan DIB, author of the book “Marketing plan on one page: get new customers, earn more money, get out of the crowd”, claims that a well-thought-out marketing plan will help you build a successful business.

In his opinion, most small companies make a mistake when they rely on the strategies of large corporations. Their budgets and tasks are not the same as those of small businesses.

To please the investor, to ensure that the brand name is recognized by a wide range of consumers-all this is not necessary for managers of small companies. Continue reading

Advertising methods of business promotion
Advertising is the engine of trade. This statement has long been unquestionable. The rule works almost 100%, applies to the promotion of almost all products and services on the market.…

...

10 trends that will help win customers in 2020
Customer experience has long been not just a buzzword, but an important trend that will reach a new level in 2020. These are the client's impressions of interaction with the…

...

How to stay productive under extreme stress
We usually talk about how to increase personal effectiveness by combining the routine of private life with work. But, unfortunately, each of us faces situations that go beyond the ordinary…

...

Where can I get start-up capital for a business? 4 ways to raise money!
Who wouldn't want to own a large company? Perhaps no one would refuse such an opportunity, but the problem, as always, is one – finances. Wanting to start a business…

...