Small companies make mistakes when they copy the strategy of large corporations

Allan DIB, author of the book “Marketing plan on one page: get new customers, earn more money, get out of the crowd”, claims that a well-thought-out marketing plan will help you build a successful business.

In his opinion, most small companies make a mistake when they rely on the strategies of large corporations. Their budgets and tasks are not the same as those of small businesses.

To please the investor, to ensure that the brand name is recognized by a wide range of consumers-all this is not necessary for managers of small companies. Continue reading →