Why you don't need to leave your comfort zone
As you know, "all self-improvement books boil down to the fact that a person from Miami advises a person in Magadan to get out of their comfort zone" — a…

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Professional burnout: what is expressed and how to deal with it
From time to time, each of us faces the problem of professional burnout, regardless of whether we love our work or consider it an unavoidable evil for survival. Remember the…

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Ten simple and effective ways to raise prices
Every entrepreneur can say with confidence that raising prices is a morally difficult and unpleasant task. Everyone is afraid of scaring customers, losing profits, etc. But in a crisis, reviewing…

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Labor code: crimes and punishments

The biggest mistake employers make is hiring an employee without an employment contract. Many managers think that the absence of a contract removes their responsibility for non-compliance with labor laws

“The CEO of a fairly large Moscow trading company thought that if employees worked without a contract, he would be able to arbitrarily reduce or not pay their wages, as well as dismiss them at any time,” says Alexander Yu., a specialist in labor conflicts at one of the Moscow companies. ” However, according to the law, it is enough to find witnesses to labor relations to prove that they were. In addition, there are documents proving the fact of employment relations: payslips, orders, orders» Continue reading

Small companies make mistakes when they copy the strategy of large corporations
Allan DIB, author of the book "Marketing plan on one page: get new customers, earn more money, get out of the crowd", claims that a well-thought-out marketing plan will help…

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How to stay productive under extreme stress
We usually talk about how to increase personal effectiveness by combining the routine of private life with work. But, unfortunately, each of us faces situations that go beyond the ordinary…

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Advertising methods of business promotion
Advertising is the engine of trade. This statement has long been unquestionable. The rule works almost 100%, applies to the promotion of almost all products and services on the market.…

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Guerrilla marketing: features and benefits
Guerrilla marketing is one of the most effective methods of product promotion. This tool is best characterized by the expression "You don't see it, but it still exists". For the…

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