Eye for eye. And 10 more business rules of Donald trump
Before being elected President of the United States, Donald trump was just a very famous billionaire who made a name and fortune in real estate. To be precise, he did…

Continue reading →

The lessons of the crisis economies or reduce expenses wisely
Despite the crisis, life does not stand still, profit continues to exist and money still needs to be earned. How to approach the crisis situation from an economically competent point…

Continue reading →

Search for a sales Manager: down with stereotypes!
Many companies complain that it is difficult to find a good sales Manager. This is confirmed by the statistics of the website <url>.ru, for which even now the demand for…

Continue reading →

media

Small companies make mistakes when they copy the strategy of large corporations

Allan DIB, author of the book “Marketing plan on one page: get new customers, earn more money, get out of the crowd”, claims that a well-thought-out marketing plan will help you build a successful business.

In his opinion, most small companies make a mistake when they rely on the strategies of large corporations. Their budgets and tasks are not the same as those of small businesses.

To please the investor, to ensure that the brand name is recognized by a wide range of consumers-all this is not necessary for managers of small companies. Continue reading

Guerrilla marketing: features and benefits
Guerrilla marketing is one of the most effective methods of product promotion. This tool is best characterized by the expression "You don't see it, but it still exists". For the…

...

Cloud of conflict - a tool for networking and transformation
Almost any state of tension can be expressed in the framework of the conflict model. The conflict model has at least three main advantages:First, we see the immediate problem with…

...

Ten simple and effective ways to raise prices
Every entrepreneur can say with confidence that raising prices is a morally difficult and unpleasant task. Everyone is afraid of scaring customers, losing profits, etc. But in a crisis, reviewing…

...

Why you don't need to leave your comfort zone
As you know, "all self-improvement books boil down to the fact that a person from Miami advises a person in Magadan to get out of their comfort zone" — a…

...