Apologizing is a bad habit
Sometimes, in order to smooth out the roughness of our actions, we rush to apologize. Apologies are considered as a way to correct errors or as compensation for possible inconvenience.…

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Common accounting errors
Common errors in accounting-fines for incorrectly submitted reports-indicate low professionalism of the accountant. Some make mistakes even in such a seemingly simple matter as registering a turnkey LLC. What common…

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The cost of evolution: why is it pointless to fight procrastination and thank God
Every time I was about to start writing this article, something happened that required urgent intervention. A Facebook tab that was accidentally left open flickered — and now, I don't…

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guerrilla marketing

Guerrilla marketing: features and benefits

Guerrilla marketing is one of the most effective methods of product promotion. This tool is best characterized by the expression “You don’t see it, but it still exists”.
For the first time this term has become famous after, in 1984, came the eponymous book written by Jay Conrad Levinson. In his creation he introduced the most affordable, do not require huge investments options for promoting products and services to the market. The increase in the number of customers and increased profits are achieved with minimum material investment or none at all. Continue reading
Introverts in the office: rules of survival
The modern world is a world of smiling, sociable, very active in communication and leisure, physically healthy people, in which, unfortunately, there is little space for those who do not…

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How to start your own business? Video.
If you think that business is really considered your element, and your idea is quite original and should bring real income, then you should definitely start your own business. The…

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Five advantages of owls over larks
The lark mode is still associated with hard work and piety, while the owl mode is associated with laziness, a Bohemian lifestyle, and a tendency to excess.Despite the fact that…

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Small companies make mistakes when they copy the strategy of large corporations
Allan DIB, author of the book "Marketing plan on one page: get new customers, earn more money, get out of the crowd", claims that a well-thought-out marketing plan will help…

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