How do businesspeople act in a crisis
Many young entrepreneurs tend to be afraid of the word "crisis". The moment is quite difficult, a turning point that requires changes both in your own mind and in your…

Continue reading →

Common accounting errors
Common errors in accounting-fines for incorrectly submitted reports-indicate low professionalism of the accountant. Some make mistakes even in such a seemingly simple matter as registering a turnkey LLC. What common…

Continue reading →

Crisis in the fitness market: how to save business in a situation of forced lack of demand
Our Ludus Dome fitness and martial arts club is no exception to the current crisis for small and medium-sized businesses. By order of Rospotrebnadzor, the club's activities were suspended a…

Continue reading →

feedback

Small companies make mistakes when they copy the strategy of large corporations

Allan DIB, author of the book “Marketing plan on one page: get new customers, earn more money, get out of the crowd”, claims that a well-thought-out marketing plan will help you build a successful business.

In his opinion, most small companies make a mistake when they rely on the strategies of large corporations. Their budgets and tasks are not the same as those of small businesses.

To please the investor, to ensure that the brand name is recognized by a wide range of consumers-all this is not necessary for managers of small companies. Continue reading

New year's rake: how not to make a mistake at a corporate party
The CEO of a large and successful Russian company — by the way, an Expat who recently took up his position — was so worried about the arrangement of a…

...

Ten simple and effective ways to raise prices
Every entrepreneur can say with confidence that raising prices is a morally difficult and unpleasant task. Everyone is afraid of scaring customers, losing profits, etc. But in a crisis, reviewing…

...

Crisis in the fitness market: how to save business in a situation of forced lack of demand
Our Ludus Dome fitness and martial arts club is no exception to the current crisis for small and medium-sized businesses. By order of Rospotrebnadzor, the club's activities were suspended a…

...

10 important career questions that are useful to answer before the start of the New year
According to the wonderful author Bernard Marr, honest and thoughtful answers to these simple questions will help you understand your own goals and boost your career in the coming year.…

...