Every entrepreneur can say with confidence that raising prices is a morally difficult and unpleasant task. Everyone is afraid of scaring customers, losing profits, etc.
But in a crisis, reviewing prices is not a whim, but a necessary event. The main thing is to conduct it correctly, then the buyers will remain, and the profit will remain, and even if some of the buyers are eliminated, then new, more profitable partners will definitely come in their place.
The last few months have become a serious test for Russian businessmen – high inflation has undermined the pricing of the vast majority of entrepreneurs. Continue reading