10 trends that will help win customers in 2020
Customer experience has long been not just a buzzword, but an important trend that will reach a new level in 2020. These are the client's impressions of interaction with the…

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Ten simple and effective ways to raise prices
Every entrepreneur can say with confidence that raising prices is a morally difficult and unpleasant task. Everyone is afraid of scaring customers, losing profits, etc. But in a crisis, reviewing…

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The philosophy of failure. How failures help you achieve success
Many people have a cherished dream. But why does not everyone decide to implement it? Perhaps it is because it is simply afraid to take on a difficult task: what…

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Crisis in the fitness market: how to save business in a situation of forced lack of demand

Our Ludus Dome fitness and martial arts club is no exception to the current crisis for small and medium-sized businesses. By order of Rospotrebnadzor, the club’s activities were suspended a week before the official “quarantine”, which forces us to radically review our business processes in order to preserve what we have now: a club with an area of 4,000 square meters, thousands of customers and amazing employees.
How to reduce the cost of full-time employees Continue reading

Apologizing is a bad habit
Sometimes, in order to smooth out the roughness of our actions, we rush to apologize. Apologies are considered as a way to correct errors or as compensation for possible inconvenience.…

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Small companies make mistakes when they copy the strategy of large corporations
Allan DIB, author of the book "Marketing plan on one page: get new customers, earn more money, get out of the crowd", claims that a well-thought-out marketing plan will help…

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The right content for an online store − sales increase in two times
Almost everyone has experienced visiting an online store in their life. Let's say you want to buy a multi-functional multi-cooker to forget about standing at the stove for a long…

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New year's rake: how not to make a mistake at a corporate party
The CEO of a large and successful Russian company — by the way, an Expat who recently took up his position — was so worried about the arrangement of a…

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