Guerrilla marketing: features and benefits

Guerrilla marketing is one of the most effective methods of product promotion. This tool is best characterized by the expression “You don’t see it, but it still exists”.
For the first time this term has become famous after, in 1984, came the eponymous book written by Jay Conrad Levinson. In his creation he introduced the most affordable, do not require huge investments options for promoting products and services to the market. The increase in the number of customers and increased profits are achieved with minimum material investment or none at all. Continue reading →