New year's rake: how not to make a mistake at a corporate party
The CEO of a large and successful Russian company — by the way, an Expat who recently took up his position — was so worried about the arrangement of a…

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10 types of employees that will bring you problems
Emotions and behavioral patterns spread like viruses, infecting people. If you interact with positive people, each person increases your chances of being in a good mood and optimistic by 11%,…

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Ten simple and effective ways to raise prices
Every entrepreneur can say with confidence that raising prices is a morally difficult and unpleasant task. Everyone is afraid of scaring customers, losing profits, etc. But in a crisis, reviewing…

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advertising goals

Guerrilla marketing: features and benefits

Guerrilla marketing is one of the most effective methods of product promotion. This tool is best characterized by the expression “You don’t see it, but it still exists”.
For the first time this term has become famous after, in 1984, came the eponymous book written by Jay Conrad Levinson. In his creation he introduced the most affordable, do not require huge investments options for promoting products and services to the market. The increase in the number of customers and increased profits are achieved with minimum material investment or none at all. Continue reading
Apologizing is a bad habit
Sometimes, in order to smooth out the roughness of our actions, we rush to apologize. Apologies are considered as a way to correct errors or as compensation for possible inconvenience.…

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What business to invest in: looking for options
There is no risk in business without risk, and it is the risk that represents the "reverse side of the coin". Initially, it is very important to determine the profitability…

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Search for a sales Manager: down with stereotypes!
Many companies complain that it is difficult to find a good sales Manager. This is confirmed by the statistics of the website <url>.ru, for which even now the demand for…

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Search for a sales Manager: down with stereotypes!
Many companies complain that it is difficult to find a good sales Manager. This is confirmed by the statistics of the website <url>.ru, for which even now the demand for…

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