Small business with minimal investment — what to try?
To start your own business, you need an idea. Just do not necessarily look for the right ideas in your own head, a huge number of which have already been…

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10 important career questions that are useful to answer before the start of the New year
According to the wonderful author Bernard Marr, honest and thoughtful answers to these simple questions will help you understand your own goals and boost your career in the coming year.…

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Cloud of conflict - a tool for networking and transformation
Almost any state of tension can be expressed in the framework of the conflict model. The conflict model has at least three main advantages:First, we see the immediate problem with…

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Monthly Archives: October 2018

The right content for an online store − sales increase in two times

Almost everyone has experienced visiting an online store in their life. Let’s say you want to buy a multi-functional multi-cooker to forget about standing at the stove for a long time. And so you go on a journey through electronic storefronts, and there… There on each of them on 20-30 options with prices, but without any details (no characteristics, no description). Or, alternatively, each product has an instruction attached in electronic form, or so on …twelve. And in addition to information about technology, I would like to understand what terms of cooperation are offered to you. Continue reading

Guerrilla marketing: features and benefits

Guerrilla marketing is one of the most effective methods of product promotion. This tool is best characterized by the expression “You don’t see it, but it still exists”.
For the first time this term has become famous after, in 1984, came the eponymous book written by Jay Conrad Levinson. In his creation he introduced the most affordable, do not require huge investments options for promoting products and services to the market. The increase in the number of customers and increased profits are achieved with minimum material investment or none at all. Continue reading
Professional burnout: what is expressed and how to deal with it
From time to time, each of us faces the problem of professional burnout, regardless of whether we love our work or consider it an unavoidable evil for survival. Remember the…

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Why you don't need to leave your comfort zone
As you know, "all self-improvement books boil down to the fact that a person from Miami advises a person in Magadan to get out of their comfort zone" — a…

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Professional burnout: what is expressed and how to deal with it
From time to time, each of us faces the problem of professional burnout, regardless of whether we love our work or consider it an unavoidable evil for survival. Remember the…

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Common accounting errors
Common errors in accounting-fines for incorrectly submitted reports-indicate low professionalism of the accountant. Some make mistakes even in such a seemingly simple matter as registering a turnkey LLC. What common…

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