Small companies make mistakes when they copy the strategy of large corporations
Allan DIB, author of the book "Marketing plan on one page: get new customers, earn more money, get out of the crowd", claims that a well-thought-out marketing plan will help…

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7 life hacks for entrepreneurs: from organizing a to-do list to engaging employees
Most likely, you have a to — do list-in a Notepad or organizer, in notes on your phone, or just in your head. Does it happen that some tasks go…

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Guerrilla marketing: features and benefits
Guerrilla marketing is one of the most effective methods of product promotion. This tool is best characterized by the expression "You don't see it, but it still exists". For the…

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Common accounting errors

Common errors in accounting-fines for incorrectly submitted reports-indicate low professionalism of the accountant. Some make mistakes even in such a seemingly simple matter as registering a turnkey LLC. What common mistakes do specialists make and how can they be avoided? Let’s try to sort everything out in order.
If the company is on a simplified tax system and does not deduct value added tax. Here we should not forget about the exceptions:

* Import of the supplier’s services (here the tax for a foreign company that does not have a representative office in the Russian Federation is paid by the recipient of the services).
* Lease of real estate from government agencies or organizations. Continue reading

10 types of employees that will bring you problems
Emotions and behavioral patterns spread like viruses, infecting people. If you interact with positive people, each person increases your chances of being in a good mood and optimistic by 11%,…

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Why you don't need to leave your comfort zone
As you know, "all self-improvement books boil down to the fact that a person from Miami advises a person in Magadan to get out of their comfort zone" — a…

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Ten simple and effective ways to raise prices
Every entrepreneur can say with confidence that raising prices is a morally difficult and unpleasant task. Everyone is afraid of scaring customers, losing profits, etc. But in a crisis, reviewing…

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The right content for an online store − sales increase in two times
Almost everyone has experienced visiting an online store in their life. Let's say you want to buy a multi-functional multi-cooker to forget about standing at the stove for a long…

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