10 commandments of sales growth
COMMANDMENT # 1. BE GREEDY All entrepreneurs want to increase sales. Those who don't admit it are lying! In fact, they just want a big increase in sales! After all,…

Continue reading →

Crisis in the fitness market: how to save business in a situation of forced lack of demand
Our Ludus Dome fitness and martial arts club is no exception to the current crisis for small and medium-sized businesses. By order of Rospotrebnadzor, the club's activities were suspended a…

Continue reading →

Introverts in the office: rules of survival
The modern world is a world of smiling, sociable, very active in communication and leisure, physically healthy people, in which, unfortunately, there is little space for those who do not…

Continue reading →

small companies

Small companies make mistakes when they copy the strategy of large corporations

Allan DIB, author of the book “Marketing plan on one page: get new customers, earn more money, get out of the crowd”, claims that a well-thought-out marketing plan will help you build a successful business.

In his opinion, most small companies make a mistake when they rely on the strategies of large corporations. Their budgets and tasks are not the same as those of small businesses.

To please the investor, to ensure that the brand name is recognized by a wide range of consumers-all this is not necessary for managers of small companies. Continue reading

Why we don't like age-related colleagues and how fair it is
Employees of retirement and pre-retirement age are often valuable professionals with extensive work experience and in some cases are cheaper than their younger colleagues. This is what makes employers put…

...

New year's rake: how not to make a mistake at a corporate party
The CEO of a large and successful Russian company — by the way, an Expat who recently took up his position — was so worried about the arrangement of a…

...

What business to invest in: looking for options
There is no risk in business without risk, and it is the risk that represents the "reverse side of the coin". Initially, it is very important to determine the profitability…

...

10 trends that will help win customers in 2020
Customer experience has long been not just a buzzword, but an important trend that will reach a new level in 2020. These are the client's impressions of interaction with the…

...