The restaurant business has been attracting aspiring entrepreneurs for decades. It’s not about high profits and quick payback. Interest lies in the non-material plane.
Your institution is a way of self-expression, an opportunity to create an “ideal model”, to get a reputation as a gourmet and restaurateur. People have always loved those who can feed them well.
Let’s move from the lyrics to the facts. In 2014, 730 new restaurants were opened in Russia only in the fast food segment and only from existing chain establishments. The number of independent projects in all three formats is significantly higher. Over the past five years, the market has shown growth of 25-30% annually. It looks like an impressive dynamic. Continue reading