The lessons of the crisis economies or reduce expenses wisely
Despite the crisis, life does not stand still, profit continues to exist and money still needs to be earned. How to approach the crisis situation from an economically competent point…

Continue reading →

Five advantages of owls over larks
The lark mode is still associated with hard work and piety, while the owl mode is associated with laziness, a Bohemian lifestyle, and a tendency to excess.Despite the fact that…

Continue reading →

New year's rake: how not to make a mistake at a corporate party
The CEO of a large and successful Russian company — by the way, an Expat who recently took up his position — was so worried about the arrangement of a…

Continue reading →

restaurants close

Choosing equipment for catering — we don’t spend too much, we get what we need

The restaurant business has been attracting aspiring entrepreneurs for decades. It’s not about high profits and quick payback. Interest lies in the non-material plane.

Your institution is a way of self-expression, an opportunity to create an “ideal model”, to get a reputation as a gourmet and restaurateur. People have always loved those who can feed them well.

Let’s move from the lyrics to the facts. In 2014, 730 new restaurants were opened in Russia only in the fast food segment and only from existing chain establishments. The number of independent projects in all three formats is significantly higher. Over the past five years, the market has shown growth of 25-30% annually. It looks like an impressive dynamic. Continue reading

Small companies make mistakes when they copy the strategy of large corporations
Allan DIB, author of the book "Marketing plan on one page: get new customers, earn more money, get out of the crowd", claims that a well-thought-out marketing plan will help…

...

Small companies make mistakes when they copy the strategy of large corporations
Allan DIB, author of the book "Marketing plan on one page: get new customers, earn more money, get out of the crowd", claims that a well-thought-out marketing plan will help…

...

10 trends that will help win customers in 2020
Customer experience has long been not just a buzzword, but an important trend that will reach a new level in 2020. These are the client's impressions of interaction with the…

...

That awkward moment
The negotiations — a delicate thing. Sometimes the sales Manager feels that he did everything right, but the deal still did not take place. Does this mean that he was…

...