Guerrilla marketing: features and benefits
Guerrilla marketing is one of the most effective methods of product promotion. This tool is best characterized by the expression "You don't see it, but it still exists". For the…

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New year's rake: how not to make a mistake at a corporate party
The CEO of a large and successful Russian company — by the way, an Expat who recently took up his position — was so worried about the arrangement of a…

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The right content for an online store − sales increase in two times
Almost everyone has experienced visiting an online store in their life. Let's say you want to buy a multi-functional multi-cooker to forget about standing at the stove for a long…

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notaries begin

How do businesspeople act in a crisis

Many young entrepreneurs tend to be afraid of the word “crisis”. The moment is quite difficult, a turning point that requires changes both in your own mind and in your actions. Those who are not ready to live and work in a crisis leave the market, but those who have been waiting in the wings can occupy the vacant niches with new products and interesting offers.
The crisis is not the end, but only the beginning…
Often inexperienced entrepreneurs are sure that they will not be able to enter the market with a new product in a crisis, because it is impossible to find investors, etc. But all this is nothing more than an illusion and delusion. Continue reading

Five advantages of owls over larks
The lark mode is still associated with hard work and piety, while the owl mode is associated with laziness, a Bohemian lifestyle, and a tendency to excess.Despite the fact that…

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Crisis in the fitness market: how to save business in a situation of forced lack of demand
Our Ludus Dome fitness and martial arts club is no exception to the current crisis for small and medium-sized businesses. By order of Rospotrebnadzor, the club's activities were suspended a…

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That awkward moment
The negotiations — a delicate thing. Sometimes the sales Manager feels that he did everything right, but the deal still did not take place. Does this mean that he was…

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10 commandments of sales growth
COMMANDMENT # 1. BE GREEDY All entrepreneurs want to increase sales. Those who don't admit it are lying! In fact, they just want a big increase in sales! After all,…

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