Choosing equipment for catering — we don't spend too much, we get what we need
The restaurant business has been attracting aspiring entrepreneurs for decades. It's not about high profits and quick payback. Interest lies in the non-material plane. Your institution is a way of…

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10 types of employees that will bring you problems
Emotions and behavioral patterns spread like viruses, infecting people. If you interact with positive people, each person increases your chances of being in a good mood and optimistic by 11%,…

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10 career lessons that most people learn too late
Popular author of several bestsellers, management consulting specialist Bernard Marr shares 10 important lessons to learn before your career comes to its natural conclusion. Life is really too short Especially…

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fundamental

Small companies make mistakes when they copy the strategy of large corporations

Allan DIB, author of the book “Marketing plan on one page: get new customers, earn more money, get out of the crowd”, claims that a well-thought-out marketing plan will help you build a successful business.

In his opinion, most small companies make a mistake when they rely on the strategies of large corporations. Their budgets and tasks are not the same as those of small businesses.

To please the investor, to ensure that the brand name is recognized by a wide range of consumers-all this is not necessary for managers of small companies. Continue reading

Guerrilla marketing: features and benefits
Guerrilla marketing is one of the most effective methods of product promotion. This tool is best characterized by the expression "You don't see it, but it still exists". For the…

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10 commandments of sales growth
COMMANDMENT # 1. BE GREEDY All entrepreneurs want to increase sales. Those who don't admit it are lying! In fact, they just want a big increase in sales! After all,…

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A bad head gives your hands no peace
Body language is a very important part of any communication. The position of our body and the movements that we make when communicating with someone else can spoil or distort…

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Guerrilla marketing: features and benefits
Guerrilla marketing is one of the most effective methods of product promotion. This tool is best characterized by the expression "You don't see it, but it still exists". For the…

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