Allan DIB, author of the book “Marketing plan on one page: get new customers, earn more money, get out of the crowd”, claims that a well-thought-out marketing plan will help you build a successful business.
In his opinion, most small companies make a mistake when they rely on the strategies of large corporations. Their budgets and tasks are not the same as those of small businesses.
To please the investor, to ensure that the brand name is recognized by a wide range of consumers-all this is not necessary for managers of small companies. Continue reading
Where to start your own business-ideas and technologyin those moments when a person decides to stop working “for my uncle” and do something of their own, there are quite logical questions ” where to start? What does it take? And where can I find the money for this?” It is these thoughts that most often do not stimulate a potential entrepreneur, but on the contrary – slow him down. Then you will start actively searching for answers on the Internet.
The material below will include a detailed discussion of each issue.
1 how to start if your head is completely empty Continue reading
The restaurant business has been attracting aspiring entrepreneurs for decades. It’s not about high profits and quick payback. Interest lies in the non-material plane.
Your institution is a way of self-expression, an opportunity to create an “ideal model”, to get a reputation as a gourmet and restaurateur. People have always loved those who can feed them well.
Let’s move from the lyrics to the facts. In 2014, 730 new restaurants were opened in Russia only in the fast food segment and only from existing chain establishments. The number of independent projects in all three formats is significantly higher. Over the past five years, the market has shown growth of 25-30% annually. It looks like an impressive dynamic. Continue reading