10 types of employees that will bring you problems
Emotions and behavioral patterns spread like viruses, infecting people. If you interact with positive people, each person increases your chances of being in a good mood and optimistic by 11%,…

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Advertising methods of business promotion
Advertising is the engine of trade. This statement has long been unquestionable. The rule works almost 100%, applies to the promotion of almost all products and services on the market.…

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Crisis in the fitness market: how to save business in a situation of forced lack of demand
Our Ludus Dome fitness and martial arts club is no exception to the current crisis for small and medium-sized businesses. By order of Rospotrebnadzor, the club's activities were suspended a…

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entrepreneurs

Small companies make mistakes when they copy the strategy of large corporations

Allan DIB, author of the book “Marketing plan on one page: get new customers, earn more money, get out of the crowd”, claims that a well-thought-out marketing plan will help you build a successful business.

In his opinion, most small companies make a mistake when they rely on the strategies of large corporations. Their budgets and tasks are not the same as those of small businesses.

To please the investor, to ensure that the brand name is recognized by a wide range of consumers-all this is not necessary for managers of small companies. Continue reading

How to start your own business-ideas and technologies

Where to start your own business-ideas and technologyin those moments when a person decides to stop working “for my uncle” and do something of their own, there are quite logical questions ” where to start? What does it take? And where can I find the money for this?” It is these thoughts that most often do not stimulate a potential entrepreneur, but on the contrary – slow him down. Then you will start actively searching for answers on the Internet.
The material below will include a detailed discussion of each issue.
1 how to start if your head is completely empty Continue reading

Choosing equipment for catering — we don’t spend too much, we get what we need

The restaurant business has been attracting aspiring entrepreneurs for decades. It’s not about high profits and quick payback. Interest lies in the non-material plane.

Your institution is a way of self-expression, an opportunity to create an “ideal model”, to get a reputation as a gourmet and restaurateur. People have always loved those who can feed them well.

Let’s move from the lyrics to the facts. In 2014, 730 new restaurants were opened in Russia only in the fast food segment and only from existing chain establishments. The number of independent projects in all three formats is significantly higher. Over the past five years, the market has shown growth of 25-30% annually. It looks like an impressive dynamic. Continue reading

The cost of evolution: why is it pointless to fight procrastination and thank God
Every time I was about to start writing this article, something happened that required urgent intervention. A Facebook tab that was accidentally left open flickered — and now, I don't…

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How do businesspeople act in a crisis
Many young entrepreneurs tend to be afraid of the word "crisis". The moment is quite difficult, a turning point that requires changes both in your own mind and in your…

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The cost of evolution: why is it pointless to fight procrastination and thank God
Every time I was about to start writing this article, something happened that required urgent intervention. A Facebook tab that was accidentally left open flickered — and now, I don't…

...

Choosing equipment for catering — we don't spend too much, we get what we need
The restaurant business has been attracting aspiring entrepreneurs for decades. It's not about high profits and quick payback. Interest lies in the non-material plane. Your institution is a way of…

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