Small companies make mistakes when they copy the strategy of large corporations
Allan DIB, author of the book "Marketing plan on one page: get new customers, earn more money, get out of the crowd", claims that a well-thought-out marketing plan will help…

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Why you don't need to leave your comfort zone
As you know, "all self-improvement books boil down to the fact that a person from Miami advises a person in Magadan to get out of their comfort zone" — a…

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What smart people are silent about at work
On the one hand, it is impossible to build good relationships and succeed in networking without being open with your colleagues. on the other hand, when you share various aspects…

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criticism

Top 6 most banal remarks at an interview or Why applicants give socially desirable answers

Here are the most common interview questions when applying for a job:

“Tell us about yourself” (education, experience, Hobbies, etc.)
“Describe your strengths and weaknesses”
“Tell us about your achievements”
“Why do You think you are suitable for us, what are your advantages over other candidates?”
“Who do you see yourself in 3-5-10 years?”
“Tell us about the reason for changing your job, etc. Continue reading

A bad head gives your hands no peace

Body language is a very important part of any communication. The position of our body and the movements that we make when communicating with someone else can spoil or distort the perception of any of our words.

Understanding this, it seems logical for us to simply make an effort and focus our attention on controlling our own body. However, it should be borne in mind that among all the bad habits, those associated with “wrong” body language are the most difficult to root out.We are so used to slouching, averting our eyes, and crossing our arms for no reason that we usually don’t even notice it. Continue reading

Advertising methods of business promotion
Advertising is the engine of trade. This statement has long been unquestionable. The rule works almost 100%, applies to the promotion of almost all products and services on the market.…

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Professional burnout: what is expressed and how to deal with it
From time to time, each of us faces the problem of professional burnout, regardless of whether we love our work or consider it an unavoidable evil for survival. Remember the…

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Choosing equipment for catering — we don't spend too much, we get what we need
The restaurant business has been attracting aspiring entrepreneurs for decades. It's not about high profits and quick payback. Interest lies in the non-material plane. Your institution is a way of…

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What business to invest in: looking for options
There is no risk in business without risk, and it is the risk that represents the "reverse side of the coin". Initially, it is very important to determine the profitability…

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