Guerrilla marketing: features and benefits
Guerrilla marketing is one of the most effective methods of product promotion. This tool is best characterized by the expression "You don't see it, but it still exists". For the…

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Apologizing is a bad habit
Sometimes, in order to smooth out the roughness of our actions, we rush to apologize. Apologies are considered as a way to correct errors or as compensation for possible inconvenience.…

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Small business with minimal investment — what to try?
To start your own business, you need an idea. Just do not necessarily look for the right ideas in your own head, a huge number of which have already been…

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How to survive in a new workplace

A new job can be associated with a lot of dizzying opportunities and hopes. However, a job change is always exciting, no matter how many times you change it — the first or the tenth. You will certainly face unforeseen situations and the need to adapt to the features of the new company.
When you come to a new job, you at least know your schedule, are familiar with the boss, and have an idea of the rules of universal office etiquette. Most likely, you have also been given a General outline of the work you will be doing.

However, you will only learn the subtleties of everyday activities — which colleagues you will interact closely with, what style of communication is accepted in the company, what procedures you need to follow — during the first days of work. Continue reading

10 important career questions that are useful to answer before the start of the New year

According to the wonderful author Bernard Marr, honest and thoughtful answers to these simple questions will help you understand your own goals and boost your career in the coming year.

1 are you satisfied with your work?
Are you happy? Be honest with yourself. If the answer is “Yes” – cool! Keep doing what you’re doing.

If you can’t answer ” Yes ” with 100 percent certainty, think about what you need to change in your current position to get as close to satisfaction and professional happiness as possible. Continue reading

10 commandments of sales growth
COMMANDMENT # 1. BE GREEDY All entrepreneurs want to increase sales. Those who don't admit it are lying! In fact, they just want a big increase in sales! After all,…

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Advertising methods of business promotion
Advertising is the engine of trade. This statement has long been unquestionable. The rule works almost 100%, applies to the promotion of almost all products and services on the market.…

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Small companies make mistakes when they copy the strategy of large corporations
Allan DIB, author of the book "Marketing plan on one page: get new customers, earn more money, get out of the crowd", claims that a well-thought-out marketing plan will help…

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Introverts in the office: rules of survival
The modern world is a world of smiling, sociable, very active in communication and leisure, physically healthy people, in which, unfortunately, there is little space for those who do not…

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