Advertising methods of business promotion
Advertising is the engine of trade. This statement has long been unquestionable. The rule works almost 100%, applies to the promotion of almost all products and services on the market.…

Continue reading →

The philosophy of failure. How failures help you achieve success
Many people have a cherished dream. But why does not everyone decide to implement it? Perhaps it is because it is simply afraid to take on a difficult task: what…

Continue reading →

Apologizing is a bad habit
Sometimes, in order to smooth out the roughness of our actions, we rush to apologize. Apologies are considered as a way to correct errors or as compensation for possible inconvenience.…

Continue reading →

assessment

Why we don’t like age-related colleagues and how fair it is

Employees of retirement and pre-retirement age are often valuable professionals with extensive work experience and in some cases are cheaper than their younger colleagues. This is what makes employers put up with the peculiarities of older employees.

Relationships between young and old people are never simple. Changing epochs, material conditions of life, methods and technologies of communication sometimes lead to a complete lack of understanding.

“At your age, we melted steel, saddled horses, obeyed our elders, “”everything was wrong,” and so on. Continue reading

Aggressive seller

Today we will talk about how to protect yourself from aggressive sellers, and if you are connected with sales, how to avoid falling into all sorts of difficulties in trying to sell the customer at any price what he really does not need.

It doesn’t matter what you buy or sell: a car, a fitness club card, insurance, or a toaster.

We distinguish assertiveness from aggressiveness

There is a difference between conditionally positive assertiveness and definitely negative aggressiveness, and it is worth catching. Continue reading

Choosing equipment for catering — we don’t spend too much, we get what we need

The restaurant business has been attracting aspiring entrepreneurs for decades. It’s not about high profits and quick payback. Interest lies in the non-material plane.

Your institution is a way of self-expression, an opportunity to create an “ideal model”, to get a reputation as a gourmet and restaurateur. People have always loved those who can feed them well.

Let’s move from the lyrics to the facts. In 2014, 730 new restaurants were opened in Russia only in the fast food segment and only from existing chain establishments. The number of independent projects in all three formats is significantly higher. Over the past five years, the market has shown growth of 25-30% annually. It looks like an impressive dynamic. Continue reading

Professional burnout: what is expressed and how to deal with it
From time to time, each of us faces the problem of professional burnout, regardless of whether we love our work or consider it an unavoidable evil for survival. Remember the…

...

That awkward moment
The negotiations — a delicate thing. Sometimes the sales Manager feels that he did everything right, but the deal still did not take place. Does this mean that he was…

...

10 important career questions that are useful to answer before the start of the New year
According to the wonderful author Bernard Marr, honest and thoughtful answers to these simple questions will help you understand your own goals and boost your career in the coming year.…

...

Search for a sales Manager: down with stereotypes!
Many companies complain that it is difficult to find a good sales Manager. This is confirmed by the statistics of the website <url>.ru, for which even now the demand for…

...