Advertising methods of business promotion
Advertising is the engine of trade. This statement has long been unquestionable. The rule works almost 100%, applies to the promotion of almost all products and services on the market. Of course, there are always exceptions, but it is safe to say that advertising methods of business promotion are the most effective. Some of them are practically free, while others require financial investments. Let’s look at the main types of advertising that will help you make your company’s products or services more popular.
Without attachments: the main advertising methods of business promotion for free.
The opinion that good advertising can’t be free is wrong. Of course, for successful business promotion and product promotion among consumers, only free advertising methods of product promotion may not be enough. However, you should not completely discount them, especially since you will not have to pay for it.
What is it about? First of all, about this type of free advertising, such as rumors. Yes, word of mouth has not been canceled yet, and its effectiveness has been confirmed for decades. Dissemination of information in this case acts on the principle of an avalanche. For example, you told several of your friends about the advantages of a particular product, and they did the same. Within a few hours, the number of knowledgeable people will grow exponentially.
Advertising methods of business promotion
This free advertising method works best for promoting products. More efficiency can be achieved if the rumor about the offer comes from a famous person. And you don’t have to pay for a review to do that. You can limit yourself to a special offer for a status client in exchange for sharing information about the product or service.
Another variant of the advertising method for promoting business without attachments is visiting forums. You just need to find a platform where representatives of your target audience rotate and mention the company’s offer. Whether it is a product or service, the reaction will not take long.
If you are ready to invest in a marketing campaign, there are many opportunities to promote the brand and its products. Conditionally, all advertising methods of business promotion that require material investment can be divided into two large groups:
In the first case we are talking about good old-fashioned advertising, with which each of us faces from day to day. These can be beautiful flashy posters on street structures, modern screens located in shopping halls, ads in transport, standard videos on TV and recordings that sound on the radio. There are lots of options.
The choice of a particular type of advertising depends on various factors. The determining factor in this case is the specifics of the product that is being promoted. For example, you can best convey information about your services to potential customers by showing videos or launching audio clips. If we are talking about advertising methods for promoting products, it is better to influence visually − through posters, leaflets, posters, TV recordings
Along with offline advertising, you need to use online features. The most important role for business promotion in this case is played by:
website; social networks;
A mandatory advertising method for promoting business on the Internet is the company’s website. In order for it to become a convenient platform for sales, you will need to bring it into its proper form through serious transformations. Usability assessment, preparation of interesting and useful content, internal and external optimization − this is not a complete list of activities that need to be carried out before the site will work for you as an effective marketing tool.
The main items of expenditure in the process of using this advertising method to promote products and services will be:
setting up and launching contextual advertising;
You will not be able to promote the site without attachments, because to successfully achieve this goal, you need to attract experienced specialists.
Social networks-advertising method of business promotion
Social networks are widely popular. They are regularly visited by a huge number of users, among whom there are probably representatives of your target audience. Determine which of the popular social networks is the most attractive to your customers, and start working in it.
What will be required? The minimum set of actions is as follows:
preparing a group or community;
writing and posting unique content;
the feedback from the guests.
With a professional approach, your presence in social networks will give you a reliable source of traffic, increase brand awareness and user loyalty, and have a positive impact on sales growth.
Email marketing is an affordable advertising tool that can be successfully used in various situations. It is well suited for promoting rather expensive products, complex products, as well as repeated appeals to customers.
There are a number of shareware services that you can use to organize automated mailing lists. The investment will be low, and the result will not be long in coming if a unique trading offer is correctly created.