The right content for an online store − sales increase in two times
Almost everyone has experienced visiting an online store in their life. Let’s say you want to buy a multi-functional multi-cooker to forget about standing at the stove for a long time. And so you go on a journey through electronic storefronts, and there… There on each of them on 20-30 options with prices, but without any details (no characteristics, no description). Or, alternatively, each product has an instruction attached in electronic form, or so on …twelve. And in addition to information about technology, I would like to understand what terms of cooperation are offered to you.
Accordingly, the question of choosing products and the point of sale itself remains open. And then the palm will take the online store that will provide the buyer with important information
Proper content is an important component of online business success
Many owners of online stores mistakenly believe that the success of the event is guaranteed if the range of outlets is wide.They reason based on the fact that if a person needs, he will buy. But this approach misses an important point: why should the customer place an order with you?
In order for online sales to be successful, you must ensure that:
ability to find an online store in the network (search advertising or organic output);
up-to-date information on the site, so that guests stay on it as long as possible;
a large selection of products, the user’s needs must be met;
profitable differences between your point of sale and its assortment from competitors.
Content will become your reliable assistant in achieving all your goals. It will attract visitors to your site, help keep their attention, and encourage them to make a purchase.
Filling an online store with content: three whales
Content is a broad concept that includes not only texts, but also photos, videos, and other components. Undoubtedly, articles and descriptions are the most significant elements. The more useful and relevant the materials placed in your online store, the higher the probability of successful solution of your primary task-attracting customers and making a profit.
You need to achieve a comprehensive approach to site content. If the descriptions are good and the images are not enough, visitors will not like it. On the contrary − the same result. A point-based approach to working with content is not suitable, only a comprehensive solution works .
Texts become the main source of information for users of the online store. They can be used to convey information about the specifics of products, their technical characteristics, capabilities, and advantages. In addition, information about delivery terms, payment options, order specifics, possible discounts, warranty provision, and so on will be important for your guests.
Articles are interesting not only for users, but also for search robots. The main thing is to use this type of content wisely.
For example, texts are needed on almost all pages of the site − on the main page, in categories, subsections, in product profiles, in the section about delivery and payment, and so on. In some cases, the articles are quite lengthy, in others-just a couple of sentences. In any case, regardless of the volume, the text should be useful and relevant, as well as provide answers to questions that interest the client. Among them − where it is located, what is offered and why you need to buy products here
As an example, we will search for a large tunic and get to such a page
Only one thing is clear-clothing of large sizes is offered. First, the concept of “big” is different for everyone, and secondly, who said that you will probably find a tunic here? But if you add a little text and describe what the online store offers, the situation will immediately become clear.
Of course, writing huge “sheets” is not worth it. No one will read them. Here is a classic error for the main page.