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Why will having free Wi-Fi increase the profitability of Your business?

Fortunately or unfortunately, today a large number of people simply depend on the Internet. Given that the Internet is constantly evolving, and such major search engines as Yandex and Google constantly changing their algorithms, and adjusting it for mobile devices, the future of the Internet is still ahead.

Why will having free Wi-Fi increase the profitability of Your business?

In Russia, there is still a shortage of WiFi access points, if compared with some European countries, where literally every institution and even in parks has WiFi. Especially in Moscow, you can see that people are already used to constantly having an Internet connection, whether it’s a subway, cafe or workplace.

If You are the owner of a business that has physical premises to provide services, then having free Wi-Fi can increase profitability. Let’s look at the advantages of free WiFi.

1 People will spend more time
2 Increases the permeability
3 Attracts new customers
4 Helps you be better than your competitors
5 higher positions in search results
People will spend more time

Naturally, with the advent of Wifi in Your cafe, customers will spend an order of magnitude more time, this data is not taken from the head, and a survey was conducted and even several studies. So, if there is Internet in 62% of establishments, customers spent much more time, while 50% of them spent more money than those who did not have access to free WiFi.
If you think that customers will just take up space, sitting on the Internet for a long time and not buying anything, then You are mistaken. Out of 70 small business outlets, only owners of 5 establishments noticed this trend in some cases, but it is understandable. For example, in the case of business meetings that are held most often in places with Wi-Fi access, people will order a Cup of coffee and discuss something for a long time. But! They have already come to Your institution only because You were the one who had access to the free Internet.
Your establishment probably has a very bright sign on the street corner, inviting new customers. Do not forget that today, when choosing a place to go, people turn to sites such as Yandex.Maps (GoogleMaps), TripAdvisor, Foursquare, where they specifically search for places with WiFi access. It is the availability of fast and free Internet that will allow you to add your business to the map of Your city, as well as hundreds of passers-by who will search for WiFi near Your institution and come across the name of Your business in their smartphone.

First, few people will want to come and spend time in a great restaurant or cafe just like that alone, because they will feel a little awkward. More than 53% of visitors can sit alone only in establishments with free Internet. Having WiFi allows them to communicate with their friends via social networks and let’s say Skype.
You can also attract regular new customers through email newsletters or by subscribing to Your groups in social networks. Usually, before a client gets access to the network, they must confirm the terms of use, and if You add an email subscription or advertise your groups in social networks on the same page where the terms of use are written, you can get your customer base for free! Also, some establishments immediately redirect their customers to the home page of their site when they connect.

Traditionally, when choosing a place for a snack or meeting, people only looked at the price and quality of services, but now they also check the presence of a Wifisticker on the front door of Your institution. Technology forces many businesses to adapt and change their approach, all because competition in the service market is constantly growing. You need to have free Internet to get around your competitors at least this point.

Keeping up with the times is always good for business, and you don’t need to go far for examples. Any stores that still do not have their own online store lose every day not only additional profit, but also their former customers. People need comfort and the more advantages Your business has over a competitor, the greater the profit – everything is simple and logical.

This is certainly not very related to free Wi-Fi, but search engines have already learned how to geolocate responses to user queries. If Your business is registered on maps and let’s say in the Google Business directory, then You will be in higher positions in the search results, even if, for example, the query “cafe with WiFi”, if Your potential client is located in the same city as Your institution. Also, recent research has shown that if Your business is registered in catalogs and mobile apps with real reviews (e.g. TripAdvisor), then You will be higher in the search results, which means more popular.

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