How to increase sales before the New year
Megaplan experts talk about five ways to stand out from the competition and attract more customers on the eve of the holiday.
1. Launch the new year’s tariff or the “Gift when you buy…” promotion
Whatever your company is doing, you can always create a favorable tariff and come up with a non-banal gift for regular customers.
A gift for the main product. If your company is engaged in installing Windows, you can give bright garlands, if it sells doors-Christmas wreaths. The main thing is that the gift fits the meaning. For example, for the purchase of a down jacket, it is more appropriate to offer a stylized scarf/hat than a kilogram of tangerines.
New Year’s Fare. For example, a school of public speaking can offer a course “company Soul at a new year’s party”, an entertainment store-a selection of Board games for children and adults.
Something that will come in handy during the winter holidays. For example, on January 1, you may need mineral water (this topic is successfully played by “Borjomi”) and a roomy refrigerator for salads, a little later — winter tires or a large TV for watching TV series.
Campaign “In the new year-without old things”. You can combine your company’s advertising with a good deed. All you need to do is inspire the client. For example, if you own a clothing store, offer a discount to customers who return a model from an old collection. For example, an Eleganzza store accepts an old bag as 25% of the cost of a new one. Later, you can give these items to an orphanage or charity shop. In Moscow, this is “Shop of joys”, “Blagomarket”, Charity Shop,”Good things”.
Products with new year’s symbols. If you can’t formulate a unique offer, give something universal: champagne, confetti, a Christmas tree. You can produce products with the symbols of the coming year: pillows, hoodies, plates, cups, t-shirts. For example, employees of the social project “Naively? Very”, where people with special needs are engaged in creativity, decided to play the fairy tale “Three little pigs”. By 2019, they are preparing a calendar with images of fairy-tale characters, where each page is a story. According to the idea, new characters appear in the story, but events develop differently. Gifts with symbols of the new year team ” Naively? Very” sell by subscription.
2. Create a festive mood
The site will only need a minimal design. Stop at one thing: a holiday hat, a snowman, or Christmas toys. Bad idea-flying snowflakes and flashing lights. Restrained design will attract customers, tasteless-will reduce sales. One way to boost sales is to offer holiday packaging. In an offline store, you can do this for free, if you have an online store – for an additional fee.
To advertise the product in social networks, an original photo session will be suitable. Give up the shiny tinsel and other festive attributes that everyone is used to and that will not cause new emotions in customers. If you sell furniture, you can put a cute pig in a hat on the sofa or in a chair. If you outsource accounting services, prepare a photo story where your experts help Santa Claus count gifts and reindeer. Such content will not be lost in social media feeds between posts with Christmas trees and Olivier.
If you have an offline store or delivery service, dress up employees and couriers in Christmas costumes. Fairy-tale characters will shoot and share photos on the Internet. Don’t forget to draw a large company logo on your uniform (for example, on a staff, a bag with gifts, or a cocoanut). Customers will be happy to receive congratulations from your company’s employees.
3. Hold a contest in social networks
The contest should advertise your brand and promote pages in social networks. In the run-up to the New year, even those who are usually skeptical participate in contests. They are motivated by a sense of celebration, magic and the need to buy gifts in large quantities — you can win them for free in the competition.
First, define the terms of the competition. For example:
repost your entry.
post with a hashtag and marked friends;
comment under the post;
open voting for the best nominee.
If the audience doesn’t choose a winner, it should be determined by chance. In Vkontakte, it is convenient to do this via the RandomApp app or the RandomPromo website, in Instagram – using Lizaonair or Giveaways. If the participants are numbered, you can use “Randomus”.
4. Offer a new year’s discount
Another way to encourage sales is to offer the customer a discount. Come up with a campaign format to stand out from the competition. For example:
the amount of the discount depends on the weather on the day of purchase (for example, if it is freezing at 15 degrees, the discount will be equal to 15%, if snow falls — the price of the product also falls);
the discount amount depends on the date of purchase (from 1 to 31%);
the discount amount depends on the number of jokes/Proverbs/poems about the New year that the customer remembered at the time of purchase;
everyone who was born in the year of the Pig/other animal according to the Chinese calendar gets a discount.
If you sell at cost or purchase price, offer discounts on partner products and get Commission from them. To ensure sales during the low season, offer your customers a discount for the entire month of January until the new year.
5. Help the customer choose new year gifts
Make a selection of the most interesting and necessary gifts and publish it in your blog, on the main page of the online store or in social networks. The list should include not only your products or services, but also your competitors ‘ offers. For example, a man can be given a couple of useful books, a set of butterflies, a miniature projector for presentations, a Boxing bag, etc. Use images and don’t be afraid to mention competitors: your potential client knows about alternative options, and this will not deprive you of revenue. On the contrary, the buyer will appreciate the care and trust the company.
An alternative to the selection can be a test in the format “What to give to your loved one/partners/boss/colleague”. You can create a test using the Playbuzz and Qzzr services. When choosing the type of testing, give preference to Personality Quiz or Outcome: in this case, the user will get a personalized result based on how they answered the questions. Brand the test and place a native ad for your product on the results page.
To increase sales before the New year:
Launch a special new year’s tariff or a “Gift when you buy…” promotion. to make the gift appropriate, offer products/services that the customer can use before the holiday, on December 31, and during the new year’s holidays.
Create a festive mood: a minimal design will be enough on the site, and an original photo session will be suitable for advertising the product in social networks. If you have an offline store or delivery service, dress up employees and couriers in Christmas costumes.
Hold a new year’s contest in social networks. The conditions for participation can be a repost of an entry, a publication with a hashtag and marked friends, a comment under the post, an open vote for the best nominee.
Another way to encourage sales is to offer a new year’s discount. Come up with an unusual format of the promotion: the amount of the discount may depend on the weather outside (frost at 15 degrees-15% discount), the date of purchase (1-31%), the number of jokes about the New year that the customer remembered at the time of purchase, etc.
Help the customer choose a gift — make a list of the most interesting options and publish it on your website, blog, or social networks. Your offer should be in the list. Don’t be afraid to mention your competitors. The client will appreciate the care and trust your company.