Today we will talk about how to protect yourself from aggressive sellers, and if you are connected with sales, how to avoid falling into all sorts of difficulties in trying to sell the customer at any price what he really does not need.
It doesn’t matter what you buy or sell: a car, a fitness club card, insurance, or a toaster.
We distinguish assertiveness from aggressiveness
There is a difference between conditionally positive assertiveness and definitely negative aggressiveness, and it is worth catching.
If you are in doubt about whether to make a purchase or not, a normal assertive seller will give you as much information as possible and politely ask if you need help making a decision.
An aggressive seller will go further: he will be defiantly offended by the fact that “there are no such prices left anywhere else”, and you (idiot) do not appreciate this, and show with all your appearance that he has already spent enough of his precious time on you and can not accept the fact of your refusal to buy.
Be careful with your emotions
A good salesman can read the buyer’s emotions and is well versed in body language to understand that people really intend to buy something, and shape their actions.
An aggressive salesperson with these skills uses them to manipulate customers into buying something they don’t really want.
Depending on what they are trying to sell you-health insurance, a Bank loan, a communication service, or a fitness club card-an aggressive salesman will try to capitalize on your fears about health, money, death, or appearance.
When you talk to a salesperson, control your emotions and listen to your inner voice.
Be on your guard if: you think you hear a false note, or the seller tries to extract too much personal information from you, trying to pretend to be your friend, or he tries to make you feel guilty if you refuse to buy!
If you are preparing for a serious purchase: cars, houses, apartments, villas, boats, Islands in the Indian ocean — and you do it in the company of your spouse, for your own benefit, the seller may start to set you against each other.
Be careful if the seller physically tries to occupy the space between you and your loved one, forcing one of you to agree to a higher price, or puts pressure on masculinity or, conversely, femininity.
A good antidote in this case is to agree in advance with your partner about the budget, strategy, and other positions that you are not going to discuss with the seller.
Do not get fooled by made-up deadlines
People are afraid to be late and miss their chance. All sellers use it: “Only until such and such a date can you buy our wonderful product at a super price»
In order to speed up the process — “we have almost nothing left at this price” — impatient and aggressive sellers unbearably pressure our sense of time.
We all understand that retail chains and sales departments use our fear of lost profits cynically and deliberately, but we still often can’t resist this primal instinct – “take and run”.
But if we turn on the logic, then when faced with a seller who suddenly says that you do not have time to think and therefore you need to buy right now, otherwise the product will run out (the price will rise, the dollar will cost 200 rubles, etc.), it makes sense to gently send it away.
Banks, insurance companies, beauty salons, etc. have learned to train their sellers to cold calls so well that it is not so easy to stop this exhausting communication quickly, without feeling like a brute
Cold calls to potential customers are like trying to catch small fish with a large network, but the importunities and labor will overwork everything.
Sooner or later, one of the potential clients will not have time to say goodbye immediately and will be vulnerable. And you or your parents can easily become such a victim.
If such a seller gets through, politely but very firmly tell them that you are not interested in the offer at all and insist that your number be removed from the call list.
No need to feel guilty (the seller only wants this), no need to answer any questions and even listen to attempts to enter into an exhausting conversation to the end.
Just say goodbye and hang up.
A special threat to the softened buyer is represented by sellers who are “sitting on a percentage”.
The percentage of sales in the trade discourages many people from choosing such a difficult and thankless path as sales. But of those who still decide to get involved in this difficult business, a percentage makes real predators.
Does the Manager at the car dealership convince you that only an idiot doesn’t take an extended warranty?
Before you really feel like an idiot, think about it. Take a break to study the product properly, do not be lazy — read the reviews of other customers.
If you are on the verge of a big purchase, take a disinterested friend with a clear view of things and ask for advice from him.
On the other hand, if you have had a good experience with a “seller-percenter” — and this happens all the time — remember what his name is.
And the next time you come, ask him or her to work with you: you will do something nice to the person and reduce the level of your own risk, don’t be afraid to insist on your own
Aggressive sellers know that their persistence can undermine your confidence and judgment. So if you don’t really want to buy anything or you need more time to make a decision, stand your ground calmly and confidently.
More often, use the phrase “I won’t” instead of “I can’t”. Politely inform the seller that you are not going to make a purchase right now or do not intend to do it at all, and clearly repeat your intention if the seller does not stop and continues to pressure you.
For many of us, the ability to firmly but politely refuse is a real challenge. However, we must not forget that the main priority in this case is our own benefit.
Aggressive sellers just try to be good sellers, try as best they can. So don’t take their behavior too personally — you are not their only victim, and perhaps not their only problem.
Even if such a salesperson annoys or upsets you, stay human: stay calm and be polite.
But be firm enough not to be led to their manipulation, ask to invite another seller, or just leave the “place of battle”, if necessary.